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FARMY Lookbook

Designer / Brand

Date Published

2011

Collections Featured

SS2011

header photo from 'FARMY Lookbook'

Kapital’s Spring 2011 ‘FARMY’ is a distinctive homage to Americana. As a portmanteau of the words farm and army, this Spring editorial sets the collection against a backdrop of rural America. Inspired by Western traditions, the lookbook combines Japanese Americana garments with American flags and molded stars resembling the 50 states. Models are shown walking along a flat and empty highway road, dubbed DENIM RD, resembling free-spirited hitchhikers, and John Deere tractors and old, rusty, American-made muscle cars emphasize the ruggedness of the Spring 2011 collection. Fabrics are crafted on traditional looms, and natural fibers are dyed manually with mud, persimmons, and indigo to create vibrant orange tones blended with brown and navy blue colors. American stars are presented as handheld signs, bracelets, and necklaces. Western Denim button-up shirts are layered with patchwork sweaters and distressed, patched KOUNTRY denim jeans. Bandanas are used as headwear, neckwear, and even skirts. Military green jackets are complemented with Vibram-outsole boots and colorful Tabi low-top trainers. The themes of FARMY provide a deep reflection of the Japanese interpretation of Americana: workwear with durable utility, patriotic accessories, and garments that showcase the work ethic and free spirit of rural America. Photography: Eric Kvatek Clothing: Kiro Hirata / Kapital Hair & Make-up: Nicola Corl Production Assistant: Matt Skocich Aerial Photography: Dave Lepka Kiro’s Assistant: Toru Tsuchimuta & Kohei Manabe

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