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‘Ideas For Corporate Salvation,’ the 6th issue of Guerillazine Magazine, is the final installment of the only visual archive of every COMME des GARÇONS Guerrilla Store. Starting in 2004 and ending in 2009, each Guerilla Store encompassed a raw, minimalistic space previously used for utilitarian purposes. Grocery stores, warehouses, and fruit shops in Stalinist-era cities like Helsinski, Berlin, and Reykjavik were lightly renovated to act as showrooms and archive displays for CdG collections. The goal was to spend as little money as possible on the interior designs; a number of extremely successful retail spaces were realized that exceeded sales expectations and elevated the avant-garde legacy of COMME des GARÇONS. Stores began to pop-up in more cities like Singapore, Athens, Beirut, and finally in Los Angeles. Some were sterile and organized; others were full-blown chaotic. The structured chaos of each pop-up store defined the innovative and out-of-the-box foundations of CdG in the 2000s.
The magazine issue was edited by the Singapore designer Theseus Chan, who started WERK, a magazine that utilizes hands-on intervention to customize each copy. Chan approached this issue of Guerillazine with the same methodology. Copies of Issue 6 were hand-torn, drenched in water, and hand-stressed to look like an artifact. Nails were incorporated to build rust, and the entire front and back covers were burned. Like the pop-ups, the magazine was structured chaos, celebrating the rawness that is characteristic of COMME des GARÇONS.