Keywords such as “deconstruction,” “subversion,” or “avant-garde” often lean more towards the ready-made analysis of Rei Kawakubo’s designs, rather than reflecting genuine paradigms of creation. This may call for a more rigorous reading of the issues she mobilizes with each collection, while still acknowledging the persistence of practical and technical articulations that, for their part, remain intact.

*Comme des Garçons A/W 2025 Womenswear Collection. Photography by Nikita Laganovskis (@nikitalaganovskis).*

The subtext of A/W 2025 offers an entry point that the garment itself clarifies: “Recently we feel that big business, big culture, global systems, world structures maybe are not so great after all. There is also strong value in small. Small can be mighty.” 

This idea is conveyed through an exacerbation of volume and a geometry rendered relentless, imposed upon the various models. Fabrics such as Prince of Wales checks, tartan, and blue striped suits — characteristics of institutional or bureaucratic wardrobes — are here made supple, distended, and almost dreamlike, offering an easy analogy with the Möbius strip. Indeed, through twisting and hypertrophy, these garments carry both the monumental nature they evoke while simultaneously signifying a critique of that very monumentalism. The theatrical figures with velvet pleats, characters with oversized and asymmetrical skirts and drapings, are so many illustrations of a symbolic power increase that, once overwhelming, reveals its sometimes burlesque nature. The discourse on 'small' finds an echo in the meticulousness and skill evident in each papier-mâché headpiece, each assemblage of tulle with draping, where nothing seems left to chance.

*Junya Watanabe A/W 2025 Womenswear Collection. Photography by Thian Benton Fieulaine (@tbfieulaine).*

The filiation of Watanabe’s work is unequivocal. His A/W 2025 collection stands as an homage and an explicit love letter to Jimi Hendrix, the collection emulating rock archetypes with a flourish of zippered denim or leather jackets, long-haired textures and sunglasses. The show’s music also anchors the collection within the framework of a reminiscence, from which the designer’s earliest memories of fashion took place. The music corresponds to the 2024 release of a series of previously unreleased Hendrix studio sessions, which propelled Watanabe several years into the past through this vivid Madeleine de Proust.

But opting for cosplay or a faithful reproduction of the archetype in question would be far too simple. Watanabe, in turn, seeks out another framework, another standard for reinscribing clothing as material of distortion and alteration: Cubism. Perfectos, trench coats, or bombers (pillars of the contemporary wardrobe) feature oversized pyramidal protrusions, immense rectangular structures enveloping shoulders or hips. Frames and visible armatures are incorporated, converting the daily wardrobe into a terrain for spectacle, deformity, or play. (Still on the idea of paradoxes existing in the same space : underneath the extreme jackets were a lot of really wearable clothes.) The mode of fragmentation, the process of accentuation, is noticeably similar to Kawakubo’s; let’s just say the focal point is placed on different emblems. The pinnacle of this exercise in deformation perhaps finds form in the jacket composed of two inverted Dr. Martens boots replacing the sleeves, a radicalization of the perfecto’s distortion that borders on the absurd. As a structural matrix, the piece suspends functionality in favor of a deliberate interrogation of its formal and symbolic dimensions.

*Noir Kei Ninomiya A/W 2025 Womenswear Collection. Photography by Puck Cato Verheul (@puck_verheul).*

The positioning of the Noir show is different, and attempting to outline a thematic triptych would amount to excessive generalization. Almost the entire show unfolds to a dissonant piano procession by Yasuaki Itakura. It is upon this absence of melody that figures emerge, their lexicon rooted in biomorphism, the imitation of natural forms through technical materials. This is made explicit through glossy resins and plasticized fringes reminiscent of scales or feathers, while the towering 3D-printed headpieces recall antlers. Ultimately, this combination of craftsmanship and complex material expression allows, as Ninomiya has demonstrated for over a decade, for clothing to be treated as an organic growth around the body, where symbiosis always operates on a sensitive plane. 

The final two minutes of the show form a last, colorful act: the erratically played piano notes vanish, giving way to a techno-infused 'Ode to Joy' by Hakushi Hasegawa, a longtime collaborator of Ninomiya. Models adorned with ribbons, rainbows, and pompoms contrast with the rest of the collection. It marks a return to a stance evoking childhood, carefreeness, or at the very least, a less frictional position — an almost escapist shift, far less imbued with apprehension or vertigo than the opening. One will recall that similar thematic concerns were already at work in earlier collections by Ninomiya, the closest being A/W ’24. The presence of a childhood grammar (hula hoops, scoubidous, rainbow tutus) was then rendered diffuse across the entire set of looks. This time, it is reaffirmed as a final tour de force in A/W 2025, tending toward an understanding of the “small” as the visual discourse of an age carried by playfulness, bliss, and a sense of calm.

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When form and proportion allow each designer to reflect on grotesque power, distorted archetypes and the organic.

Puck Cato Verheul

Photographer

Beyond Monumentalism: Comme des Garçons, Junya Watanabe, & Noir Kei Ninomiya A/W 2025