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From its inception as a leather motorcycle riding-gear company in 1988, Richard Stark has transformed Chrome Hearts into a cult-classic brand that churns out handmade jewelry, most notably in sterling silver; apparel, eyewear, luggage and leather goods; and handcrafted furnishings and home items. And let’s not forget all the oddities that exist within the Chrome Hearts world, such as toilet plungers, baseball bats, nail polish, tools, bicycles, and much much more. Three decades later, Chrome Hearts still produce their products in California, and the brand ethos has not significantly shifted. Privately owned by the Stark family, the brand still captures the ‘Fuck You’ essence that existed in the late 80s and early 90s, and their authorized retailer list can still fit on one page. 

Chrome Hearts traces its roots to a Hollywood carpenter, Richard Stark, who, after a serendipitous movie costume design opportunity, co-founded the brand in a Los Angeles garage. Initially renowned for high-quality leather goods adorned with sterling-silver motifs, Chrome Hearts gained prominence among rock and punk bands, ultimately earning Richard Stark the CFDA Accessory Designer of the Year award in 1992. The brand's journey, marked by a split among founders in 1994, continued with Laurie Lynn joining and steering it towards global and digital success. Chrome Hearts maintained an aura of exclusivity, opening flagship stores worldwide but avoiding direct online sales. Its recent mainstream surge, fueled by hip-hop endorsements, led to adaptations, embracing e-commerce and online resale. Despite memes and widespread logo saturation, Chrome Hearts, still owned by the Starks, stands resilient in its commitment to timeless designs, heritage, and non-conformity in the ever-evolving fashion landscape.

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Chrome Hearts Richard Stark Photograph