Rumble Fish

Takao Yamashita

large_beauty_beast_interview_05_9f37dba3e4.webp

medium_beauty_beast_interview_05_9f37dba3e4.webp

small_beauty_beast_interview_05_9f37dba3e4.webp

thumbnail_beauty_beast_interview_05_9f37dba3e4.webp

beauty_beast_interview_05_9f37dba3e4.webp

beauty_beast_interview_cover.jpeg

In ’90s Japanese street-style, few brands compare in omnipresence to Takao Yamashita’s beauty:beast.

Takao Yamashita: Entering The Belly Of The beauty:beast

Beauty_Beast_AW91_04.webp

A/W 1991 'Venus Bound'

Beauty_Beast_SS91_01.webp

S/S 1991 'Blue Skies'

Beauty_Beast_AW92_05.webp

A/W 1992 '2LDK'

Beauty_Beast_SS92_01.webp

S/S 1992 'Bird Nest'

Beauty_Beast_AW93_01.webp

A/W 1993 'Bubble Army'

Beauty_Beast_SS93_01.webp

S/S 1993 'Hunchback'

Beauty_Beast_AW94_01.webp

A/W 1994 'Hate+War For 94 Part II'

Beauty_Beast_SS94_01.webp

S/S 1994 'Hate+War For 94 Part I'

Beauty_Beast_AW95_01.webp

A/W 1995 'Resurrection + Protection '

Beauty_Beast_SS95_01.webp

S/S 1995 'Emperor's Tailor'

Beauty_Beast_AW96_01.webp

A/W 1996 'Deep Depth'

Beauty_Beast_SS96_06.webp

S/S 1996 'Spirit of Mercury'

Beauty_Beast_AW97_01.webp

A/W 1997 'Beauty And The Beast'

Beauty_Beast_SS97_01.webp

S/S 1997 'Chaotic Romance'

Beauty_Beast_AW98_015.webp

A/W 1998 'Dark Knight'

Beauty_Beast_SS98_01.webp

S/S 1998 'New Rage Savage'

Beauty_Beast_AW99_01.webp

A/W 1999 'Himawari'

Beauty_Beast_SS99_09.webp

S/S 1999 'Hyper Drive'

Beauty_Beast_AW00_01.webp

A/W 2000 'Children Of The Damned'

2Beauty_Beast_SS00_01.webp

2beauty:beast S/S 2000 'Rumble Fish'

Beauty_Beast_SS00_016.webp

S/S 2000 'The End Is The Beginning In The End'

Beauty_Beast_Angelic_01.webp

S/S 2003 'Angelic'

Beauty_Beast_AW09_01.webp

A/W 2009 'Faithless'

Beauty_Beast_SS09_01.jpg

S/S 2009 'One - Third'

Beauty_Beast_AW10_01.webp

A/W 2010 20th Anniversary Collection

Beauty_Beast_AW98_013.webp

Pioneer Loopmaster by Takao Yamashita

beauty_beast_interview_27.jpg

Toyota Collaboration

takao_yamashita_toy_saves_children_1.jpg

'Toy Saves Children' Charity Doll by Takao Yamashita

beautybeast_aw_2025_01.webp

A/W 2025 Collection

bb_kicxotics_collaboration_01.webp

KICKXOTICS Collaboration

adidas_sport_casuals_01.webp

adidas 'Sport Casuals' Line

nu_lv_06.webp

nulv

renoma_01.webp

Maurice Renoma

large_2Beauty_Beast_SS00_01.webp

medium_2Beauty_Beast_SS00_01.webp

small_2Beauty_Beast_SS00_01.webp

thumbnail_2Beauty_Beast_SS00_01.webp

  In ’90s Japanese street-style, few brands compare in omnipresence to Takao Yamashita’s beauty:beast. Partially impacted by his strict upbringing, Yamashita-san’s subversive graphics and messaging quickly found popularity among Japanese youth in the ’90s. Like his longtime friend and colleague, Shinichiro Arakawa, Yamashita-san was heavily impacted by time spent internationally; both have shown collections in Paris and spent time working with designers like Christopher Nemeth in London. Today, beauty:beast's legacy has found new life, resonating with young people who have re-discovered the brand through vintage street-style magazines like FRUiTS.

beauty:beast

large_2Beauty_Beast_SS00_02.webp

medium_2Beauty_Beast_SS00_02.webp

small_2Beauty_Beast_SS00_02.webp

thumbnail_2Beauty_Beast_SS00_02.webp

2Beauty_Beast_SS00_02.webp

View archival material of 2beauty:beast S/S 2000 'Rumble Fish' officially provided by beauty:beast.

beauty:beast: 2beauty:beast S/S 2000 'Rumble Fish', 2000 | Fashion Archives